Monday, September 22, 2008

Gravitational Marketing by Jimmy Vee, Travis Miller & Joel Bauer - Book review



Gravitational Marketing

The Science of Attracting Customers


By: Joel Bauer, Jimmy Vee, Travis Miller

Published: March 3, 2008
ISBN: 9780470226476
Format: Hardcover, 236pp
Publisher: John Wiley & Sons Inc





You must be the master of your own marketing, write Jimmy Vee, Travis Miller, and Joel Bauer in their powerful customer building book Gravitational Marketing: The Science of Attracting Customers. The authors describe how to create a low cost, powerhouse marketing system that attracts customers like a magnet.

Jimmy Vee, Travis Miller, and Joel Bauer understand that building a profitable business often requires a complete change in the thinking of the people involved in the company. As a result, they begin their book by dispelling the pervasive myths that hold many otherwise astute business people back from achieving their full potential. To the authors, these myths simply justify failure, and become self fulfilling prophecies. Once these false premises are removed, say the authors, the business person is free to build a marketing plan that attracts customers like gravity acts in nature.



Travis Miller and Jimmy Vee (photo left)

Travis Miller, Jimmy Vee, and Joel Bauer provide the tools, to devise an irresistible marketing program, that backs up their theoretical framework. The business person is guided through a series of proven marketing techniques that attract the company's ideal customer. The methods taught in the book include becoming an expert in your field, leveraging the power of the internet, and using free publicity to spread your message through the media. The goal for the business person is to become the master of their own marketing to attract customers like a magnet.

For me, the power of the book was the effective union of the attraction theory with the practical tools to make marketing success a reality. After building a theoretical framework for a gravitational marketing plan, the authors guide the reader through a step by step program for creating the pathways for to welcome the new found customers. Instead of wasting time on following the herd mentality of random marketing, the techniques illustrated in the book are designed to draw the ideal customers into your attraction field.

I highly recommend Gravitational Marketing: The Science of Attracting Customers by Jimmy Vee, Travis Miller, and Joel Bauer to any entrepreneurs, marketing executives, or sales professionals who have the desire and drive to excel in marketing. The book is ideal for someone who wants to be the master of their own marketing, and not be forced to rely on inefficient methods employed or decided by others.

Read Gravitational Marketing: The Science of Attracting Customers by Jimmy Vee, Travis Miller, and Joel Bauer, and you will never look at traditional sales and marketing myths in the same way again. Instead, those ideas will be replaced by the powerful and liberating techniques of gravitational marketing. Instead of pounding the pavement searching desperately for clients, you can attract the ideal customers to your business, just like gravity.

Tags: , , , .

Sunday, September 21, 2008

Lucas Conley; Obsessive Branding Disorder - Blog Business Success Radio

BlogTalkRadio.com



Journalist, and author of the important and thought provoking book OBD - Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion, Lucas Conley examines branding from a contrarian and skeptical point of view. He asks if obsession with brands may be doing a company and its customers more harm than good and if there may be better ways to interact with customers.

Lucas Conley is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Tuesday, September 23, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Journalist, and author of the important and thought provoking book OBD - Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion, Lucas Conley examines branding from a contrarian and skeptical point of view. You will learn:

* What Obsessive Branding Disorder really means

* The limitations of branding as a business strategy

* How the use of branding is often a panacea for other business problems

* The future of branding as a marketing tactic



Lucas Conley (photo left) is an experienced journalist, and writer with Fast Company magazine, with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications.

At the Atlantic Monthly, where Conley began his career, he spent a year-and-a-half working alongside award-winning investigative journalist William Langewiesche, reporting on stories like the recovery operation at the World Trade Center. Conley's reporting took him from the collapsed subway tunnels beneath Manhattan to the eerie dust-entombed offices high in the neighboring towers, abandoned and frozen in time for months after the collapse. Nominated for a national magazine award, the resulting three-part series, "American Ground Unbuilding the World Trade Center," was published as a book in late 2002.

As a staff writer and correspondent for Fast Company, Lucas Conley has searched for stories that go beyond trends, revealing the passions and challenges of our lives at work. Since 2002, he has followed two Manhattan CEOs as they relaunched their investment firms after losing half their employees in the World Trade Center.

He has traveled out into the wooded hills of New Hampshire to understand how composers, poets, and artists living in a secluded century-old art colony cultivated creativity; and he has profiled the world's leading management consultant on the eve of his return to the business world, after spending three years away from the corporate life, running a mission for his church.

My book review of OBD - Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion by Lucas Conley.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio Listen Live

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with journalist, and author of the important and thought provoking book OBD - Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion, Lucas Conley as he examines branding from a contrarian and skeptical point of view. He asks if obsession with brands may be doing a company and its customers more harm than good and if there may be better ways to interact with customers on Blog Business Success Radio.

BlogTalkRadio.com

Tags: , , , , .

Saturday, September 20, 2008

Billion-Dollar Lessons by Paul B. Carroll & Chunka Mui - Book review


Billion-Dollar Lessons

What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years


By: Paul B. Carroll, Chunka Mui

Published: Sept 11, 2008
ISBN: 9781591842194
Format: Hardcover, 320pp
Publisher: Portfolio



Business books routinely look at successes and suggest how to emulate them. But no one looks at failures and lays out methods for how not to emulate them, write Paul B. Carroll and Chunka Mui in their ground breaking book Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years. The authors turn the theory of good to great upside down. By focusing on how to avoid going from good to disaster, the book is the definitive textbook, for avoiding misguided strategies that lead to business failure.



Paul B. Carroll and Chunka Mui (photo left) recognize that business failure is caused as much by human behavior as by overall economic conditions. In fact, the authors highlight how flawed human nature, including hubris, failing to listen to advice, or herd instinct, lead to serious strategic errors. The book demonstrates, through detailed case studies, how otherwise strong companies embarked on disastrous courses of action. The mistakes are many, and the authors have examples of the most common strategic failures. At the same time, the authors offer a series of alternative approaches to developing business strategy, designed to prevent the fatal decision in the first place.



Paul B. Carroll (photo left) and Chunka Mui provide a nine point list of potential strategic mistakes, and document them in their company studies section. Each of the case studies is an object lesson in what mistakes led to the corporate failures. The flawed decision making process, that resulted in each failed action, is well analyzed as a teaching tool for executives of all levels. Not only are failures described, but the authors offer many powerful tools for improving decision making in other organizations. The techniques are devised to prevent human nature from leading to the same failed actions in the future.

For me, the power of the book is two fold. The authors provide well written, and incisive analysis, of seven categories of failed strategic actions. The mistakes made by the companies are powerful examples of how bad decisions can take on a life of their own, and effectively derail a corporation. The second power of the book is its practical solutions to the human nature and corporate culture problems that led to the failures in the first place. Through various methods shared by the authors, flawed systemic thinking can be replaced by stronger decision making at all levels. This book is destined to become a classic in the field of corporate strategy and decision making.

I highly recommend Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years by Paul B. Carroll and Chunka Mui to any business executives who are serious about avoiding the mistakes that have led other companies to ruin. Along with the case studies in failure, the astute business person will learn powerful techniques for making the right strategic choices in the future.

Read Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years by Paul B. Carroll and Chunka Mui, and learn from the disastrous experiences of others, about how bad strategies and flawed decision making can lead a company to downfall. Avoiding mistakes will help any company take advantage of the right opportunities when they arise.

Tags: , , , .

Friday, September 19, 2008

OBD - Obsessive Branding Disorder by Lucas Conley - Book review



OBD - Obsessive Branding Disorder

The Illusion of Business and the Business of Illusion


By: Lucas Conley

Published: Jun 2, 2008
ISBN: 9781586484682
Format: Hardcover, 288pp
Publisher: Public Affairs


Branding offers a unique example of a business philosophy that has jumped the tracks, barreling through popular culture unchecked, writes Lucas Conley in his important and thought provoking book OBD - Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion. In a society where everything and everyone is being branded, writes the author, the concept has been diluted at best or turned into a quick fix panacea at worst.

Lucas Conley demonstrates how branding as part of a marketing strategy has usurped center stage in many organizations, and has very often replaced innovative thinking itself. In the short term thinking, and fast executive turnover that permeates many public and private organizations today, branding has become a substitute for innovative research and development, customer service, and process development. Instead of real improvements to a product or service, money is spent on the cosmetic coating applied in the form of a brand name. The results, according to Lucas Conley, have been disappointing for many organizations.



Lucas Conley (photo left) makes a compelling case about the limitations of branding as a business strategy. He sees branding used by many organizations as an easy to apply substitute for traditional long term business development practices. The author says that instead of addressing the real issues facing a product or service, branding is used to sweep the problem under a rug. While the branding solution may be even intended overtly as an illusion for the customer, it very often becomes a mirage for the organization as well. A brand is a promise, and is too often over promising and under delivering, causing even more demands on brands to make good on their word.

For me, the power of the book is its open and honest assessment of the over reliance on branding as a solution to organizational problems. Instead of examining the real issues facing the organization or company, the hasty application of a brand campaign is the default solution. Very often, that expenditure in time and money is wasted and is counterproductive, resulting in loss of brand image. The modern trend toward personal branding also comes under scrutiny, and it too very often backfires as a tactic, with disastrous results. Presented with wit and an eye for telling details, the book is an eye opener for managers everywhere.

I highly recommend OBD - Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion by Lucas Conley to anyone who takes the concepts of marketing and the brand promise seriously. The potential success and failure of a brand focused campaign could be examined and reevaluated as a result.

Read OBD - Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion by Lucas Conley, and change the way you think about personal, business, product, and organizational branding. The brand you save may be your own.

Tags: , , , .

Thursday, September 18, 2008

Jacques Poitras: Beaverbrook: A Shattered Legacy - Author interview



Your book Beaverbrook: A Shattered Legacy spans the life of Max Aitken, Lord Beaverbrook as it relates to the dispute over two famous paintings in the Beaverbrook Art Gallery in New Brunswick, Canada. What was your interest in writing this incredible story?

Jacques Poitras: There were two main elements. One was Beaverbrook himself, a larger-than-life character in the world of business and politics. The general outline of his life and his achievements are fairly well known in New Brunswick. The roguish side was less well known. And then in the midst of this dispute, yet another side emerged -- someone who, despite his great successes, seems to have somehow bungled the job of leaving his gallery and his foundation in good working order for succeeding generations. It took more than 40 years, but the mistakes Beaverbrook made became very apparent in this dispute. So that was one thing, the new take on this mythic figure.

And the second was the overarching theme. When Goose Lane first asked me to take on the book, I sensed that this story would say something about New Brunswick society in general. Beaverbrook occupies a big place in the province's imagination, but he also represents how we see ourselves. The deference to him in the 1950s was a reflection of our colonial thinking, whereas the willingness to defy his heirs in 2004 showed, in my mind, a greater independence of thought.

Put those two together, add all the other colourful characters and some incredibly valuable paintings, and you have a pretty good story.



Max Aitken, Lord Beaverbrook (photo left)

There was a time when the mere presence of Lord Beaverbrook in New Brunswick would have the Provincial Government, the Premier, and local business leaders at Max Aitken's beck and call. Are those days not only gone, but even largely forgotten?

Jacques Poitras: I'm not sure they're forgotten, and one could argue that that deference has shifted now to other people and institutions. But even Beaverbrook still has his loyalists. One man in one of my audiences told me he should be forgiven for all his foibles because of his role in helping win the Second World War. I disagree; I think we need to know the full portrait of the man. But it is a credible argument that his achievements outweigh his mistakes.

Lord Beaverbrook casts a long shadow in the book, and his influence lasted long after his death, resulting in the ownership issues of the paintings in question. How has the case reflected on the Beaverbrook family name in New Brunswick and elsewhere?

The name was already the object of some derision in England, where Beaverbrook's two grandsons and his great-nephew have all had their turns showing up in the London papers, not under favourable circumstances. Over there, this story seems to have been treated as yet another episode in the declining fortunes of the family. It was much more of a shock in New Brunswick, where people didn't focus so much on the heirs but still held the man himself in high regard. The grandsons made what might be called some public-relations blunders in the dispute, which didn't really help their case in the court of public opinion. People who followed the case closely, and who read the book, have realized, however, that it wasn't the grandsons "on trial" here, it was Beaverbrook himself.



The Fountain of Indolence by J.M.W. Turner 1834 - One of the disputed paintings (shown left)

An obsession with control and micromanagement may have led to Beaverbrook's success as a press baron in England. Was that same obsession one of the root causes of the ownership dispute?

Jacques Poitras: Not so much the obsession with control, but the manipulation of people and motives, I would say. Beaverbrook liked to orchestrate these Byzantine webs of power and influence, so he could play people off each other -- with the resulting instability allowing him to maintain his powerful position. He tried to do the same in Fredericton: he didn't have one lieutenant on the ground, he had three or four, depending on who was counting. They came together to do his will (such as seeing the gallery to fruition) but they often feuded, and once he was gone things really fell apart. At that point, the lack of clear authority and structure became not just a problem but a real curse.

In the end, when the verdict was rendered by the arbitrator, who were the real winners and losers in the case?

Jacques Poitras: The case is still under appeal so we can't say for sure. If the gallery's victory is upheld, then it will have survived a very tough, difficult period. And as a result, a lot more people will know about the great works in its collection than would have otherwise been the case. The charitable foundation run by the grandsons, on the other hand, might not recover: it is short on cash, and it has borrowed money to pay its legal bills, with Cherkley Court, Beaverbrook's former country estate, as partial collateral. The estate is owned by the foundation but if it loses the appeal and is forced to pay the bulk of the legal costs, it may be on the table. That would be an astounding end to this story.

If the gallery loses the appeal, then obviously it loses the core of its collection, some truly irreplaceable works. The foundation would survive financially, but of course its reputation in New Brunswick would be destroyed.

Either way, the relationship between the gallery and the family is over -- much sooner than Beaverbrook would ever have wanted.



Hotel Bedroom by Lucian Freud 1954 - One of the disputed paintings (shown left)

Is there a lesson to be learned from this case for would be lenders of fine art and other valuable items to galleries and museums?

Jacques Poitras: Yes: make your wishes absolutely clear, in writing. I think that is quite common now, given the higher standards of professionalism, accountability and so on that we see in institutions today.

Is there potential for other ownership dispute cases to arise in other galleries and museums as a result of murky or even lost ownership and lending information and records?

Jacques Poitras: I'm sure there are, but the issues here aren't limited to who owns the works, but on the intentions of the donor. The McMichael Gallery in Ontario, for example, was involved in a dispute over whether the Ontario government was living up to the wishes of the couple that had endowed the collection the first place.

What advice would you give to both fine art lenders and gallery personnel regarding the precise ownership for cataloging and recording of works on display?

Jacques Poitras: I'm not an expert, but clearly the importance of explicit records of donor intent and of ownership is paramount.




Beaverbrook Art Gallery - Fredericton, New Brunswick (photo left)

Is the Beaverbrook Gallery fine art ownership case over entirely, or are there still more chapters in this story to be written?

Jacques Poitras: There is the appeal, and then there is a second case still to come. It's between the gallery and the Beaverbrook Canadian Foundation over a second group of 77 works that that foundation says it owns. This case is being heard in the courts, not by an arbitrator, and it has more or less stalled pending the outcome of the first case. The issues are different; the Canadian case is less about what Beaverbrook intended (although that plays a party) and more about a curious transaction between the gallery and his widow in 1969-70. In some ways it's a simpler case, but elements of it are equally tawdry and soap-opera like. I was able to draw on some preliminary court filings and archival material to explain the background of that case in this book. It's a pretty rich story as well.

What is next for Jacques Poitras?

Jacques Poitras: I'm in the midst of various other stories in my day job at CBC Radio. I'll continue to report on the dispute as it unfolds, and I'm on the lookout for another story that might make a good book.

Thanks Jacques for taking the time for this interview.

My book review of Beaverbrook: A Shattered Legacy by Jacques Poitras.



Author Jacques Poitras (photo left)

Jacques Poitras has been CBC Radio's provincial affairs reporter in New Brunswick since 2000. He has written numerous award-winning feature documentaries and has appeared on Radio-Canada, National Public Radio, and the BBC. Beaverbrook: A Shattered Legacy was a finalist for the BC Award for Canadian Non-fiction, a prestigous national prize, and won the 2008 Best Atlantic Published Book Award.

Poitras' first book was the critically acclaimed The Right Fight: Bernard Lord and the Conservative Dilemma. Jacques Poitras lives in Fredericton, New Brunswick, Canada.

Beaverbrook: A Shattered Legacy by Jacques Poitras - Book review



Beaverbrook: A Shattered Legacy

By: Jacques Poitras

Published: October 19, 2007
ISBN 9780864924971
Format: Hardcover 317pp
Publisher: Goose Lane Editions










Take a manipulative and wealthy press baron, add a dysfunctional family, stir in some priceless art work, and blend with a stunning court case, and you have the recipe for the powerful book Beaverbrook: A Shattered Legacy by Jacques Poitras. In the author's capable hands, the life of the powerful Max Aitken, Lord Beaverbrook and his bungled attempt to create an art gallery in New Brunswick, Canada, becomes a drama that reads like a novel.

Jacques Poitras has researched the ongoing Beaverbrook family history, and its decline, in detail. The establishment of Max Aitken, better known as Lord Beaverbrook, as a builder of fortunes both in wealth and in political influence, is an important saga in its own right. The author goes well beyond the building of the Beaverbrook empire to encompass its decline and eventual fall from grace. The book's central theme, of Beaverbrook's mishandled project of building an art gallery to house his personal selections of fine art, is described in terms that rival a theatrical tragedy.



Author Jacques Poitras (photo left)

Lord Beaverbrook is described as a powerful man, receiving deference and awe from everyone in the Province of New Brunswick. From politicians and the Premier to the leading business people of the Province, Beaverbrook was held a heroic figure with his own select group of courtiers. That influence has almost disappeared, as the people of New Brunswick shed their colonial deference, at least as far as it concerned the Beaverbrook family. The court case over the ownership of valuable paintings, especially concerning J.M.W. Turner's The Fountain of Indolence and Lucian Freud's Hotel Bedroom, saw the general public siding with the Beaverbrook Art Gallery against the remaining Aitken family members.

For me, the power of the book is its masterful storytelling, that blends together larger than life characters, an ownership court dispute over fine art, and the disastrous manipulation and control displayed by Beaverbrook himself. The author's ability to uncover the tragic consequences of Beaverbrook's fatal personality flaws, that led to the disputes ownership of the paintings, makes history and current events come to life. The people involved are real, with both good and bad qualities, that makes the drama human, with the Beaverbrook Art Gallery a microcosm of life.

I highly recommend Beaverbrook: A Shattered Legacy by Jacques Poitras to anyone interested in history, or in the importance of proper documentation for charitable donations and loans. The story is a cautionary tale for non-profit organizations and charities, as well as for their patrons, about the crucial importance of good records.

Read Beaverbrook: A Shattered Legacy by Jacques Poitras, and discover how even the wealthy and powerful are subject to mistakes that have far reaching consequences, far beyond their original intentions.

Tags: , , , .

Tuesday, September 16, 2008

Paul Damazo: 80 Proven Ways To Become A Millionaire - Blog Business Success Radio

BlogTalkRadio.com



Entrepreneur and author of the powerful, yet easy to understand book 80 Proven Ways to Become a Millionaire: All you need is two or three! Paul Damazo shares proven insider secrets for you to become a real life millionaire, and how all you need to achieve your goal is to focus on two or three.

Paul Damazo is my internet radio show guests on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, September 18, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Entrepreneur and author of the very practical personal finance book 80 Proven Ways to Become a Millionaire: All you need is two or three! Paul Damazo shares proven insider secrets for you to become a real life millionaire. You will learn:

* How and why to pay yourself first

* The importance of time and compound interest

* How family decisions can affect a person's financial status

* Many simple ways to boost your cash available for investment



Paul Damazo (photo left) started his first business at age 11 and has extensive experience in building many profitable, successful businesses. His latest, begun with one person, quickly grew to more than 2,500 employees within five years.

In less than 14 months following college graduation, he completed a full-time dietetic internship and obtained a master’s degree in administrative dietetics with a 3.9 from Florida State University. Later he became a registered industrial engineer, a skill that he used extensively in his businesses.

For 21 years, he taught part-time in the graduate schools of Loma Linda University and UCLA, both in Southern California.

And his passion for finance and investing became his hallmark. Paul started investing at the age of 15. For 50 years his proven investment strategies have earned him an annual average return of 15% or more.

He says his biggest financial mistake was to give $11 million to various charities by age 45. Due to the “miracle” of compounding interest, had he kept that money invested instead of giving it away, he would have been able to contribute $11 million to 273 charitable organizations today.

Mr. Damazo is more than an accomplished businessman and generous philanthropist. He is a proven inspiration to others. He wrote 80 Proven Ways to Become a Millionaire to show how almost anyone can become a millionaire, and even a multimillionaire, if he or she chooses to.

For the past 20 years, he has helped untold numbers of people all across the country with his seminars on Wealth Creation and Wealth Preservation. He has a passion for helping people, especially young people, to have a more peaceful, happy life by making better financial decisions.

My book review of 80 Proven Ways to Become a Millionaire: All you need is two or three! by Paul Damazo.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio Listen Live

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with entrepreneur and author of the powerful, yet very accessible 80 Proven Ways to Become a Millionaire: All you need is two or three! Paul Damazo shares proven insider secrets for you to become a real life millionaire, and how all you need to achieve your goal is to focus on two or three on Blog Business Success Radio.

BlogTalkRadio.com

Tags: , , , , .